Walmart is America’s biggest retailer and one of the world’s most popular e-commerce platforms. According to Business Insider, “37 million people shop at Walmart every day; that’s more than the population of Canada”. According to CEdCommerce more than 110 million customers visit Wal-Mart every month.
On the basis of above mentioned statistics, we can say that Walmart offers a great opportunity to sellers to grow their customer base and sell more. In order to successfully sell your product on WalMart, only creating a product listing is not enough, sellers also have to optimize the product listings. Walmart product listing optimization will help your product rank up at Walmart. Here we would like to mention Walmart’s general rule i.e. Products that rank well on Walmart sell more and products that sell more on Walmart get higher ranking in Walmart search. Do not know how to do Walmart product listing optimization? Don’t worry. Walmart product listing optimization may sound scary to you but it is not that difficult. You can easily optimize your product listing on Walmart by following the Walmart product listing optimization practices discussed below.
Keep your product price competitive. Sellers should keep this point in mind that Walmart does not publish products that have too low or to high prices as compared to their competitors.
Listing your products with a reduced price tag on Walmart helps boost sales and improves ranking of products on Walmart.
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| Walmart Listing Optimization |
- Write a title that is 50-70 characters long, includes product relevant keywords and follows the format given below.
Brand + Clothing Size Group (If Applicable) + Defining Quality + Item Name + Style (If Applicable) + Pack Count.
- Write an informative short description that is 500-1000 characters long & includes relevant keywords that describe features of your product, brand name, product name and synonyms of the product name.
- Write an informative long description that is 1000-4000 characters long & includes products feature + benefits, relevant keywords, fact + figures, product name, brand name & synonyms of the product name.
- Write a shelf description that comprises of complete product details, product relevant keywords and at least 3 key benefits of your product.
- In order to improve the ranking of your product & effectively sell it on Walmart, you have to select the appropriate category for your product on Walmart. When you select the right category for your product it becomes easy for customers to find you on Walmart.
Keep your product price competitive. Sellers should keep this point in mind that Walmart does not publish products that have too low or to high prices as compared to their competitors.
Listing your products with a reduced price tag on Walmart helps boost sales and improves ranking of products on Walmart.
:
- Search Term Optimization
- Content Optimization
- Quality and Relevancy Improvements
- Walmart Listing Creation & Optimization
- Configurations
- Profitability
- Listing Clean-Up
- Listing Errors
